by David Segal
NYTimes.com
"...[T]he digital age’s most mundane act, the Google search, often represents layer upon layer of intrigue. And the intrigue starts in the sprawling, subterranean world of “black hat” optimization, the dark art of raising the profile of a Web site with methods that Google considers tantamount to cheating. Despite the cowboy outlaw connotations, black-hat services are not illegal, but trafficking in them risks the wrath of Google..." (read entire article)
Web Words That Lure the Readers
by Claire Cain Miller
NYTimes.com
"The Huffington Post has hired veteran journalists to beef up its news coverage. But a significant chunk of its readers come instead for articles like one published this week: “Chelsy Davy & Prince Harry: So Happy Together?”
Because Google is many Internet users’ front door to the Web, S.E.O. (Search Engine Optimization) has become an obsession for many Web publishers, and successful ones use the strategies to varying degrees. But as newspapers, magazines, blogs and online-only news sites increasingly compete for readers, they are making it more of a priority than ever and adopting new techniques, like trying to maximize pass-alongs on social networks..." (read entire article)
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